Marketing Professional Services

By the time you’ve been marketing, selling, and delivering your professional services for a year or two – it has become abundantly clear that there is no straight road from rookie to financial and professional success.
There is no four lane blacktop where you just plug in this magic strategy, that simple process, or someone’s “turnkey” [...]

If someone told you that you could do this, fly through the air with the greatest of ease, if you would only buy their massively simply strategy used by extortionately successful trapeze artists around the world to swing higher and connect more easily with their partners – for only $49.95, you would think they were [...]

And if so is there any way to make the process easier and more professional?
In my humble opinion we should never ever have to make a cold call, if we define a cold call as a first contact with a stranger who has no idea who we are, what we could possibly want, and why [...]

When it comes to marketing professional services we must all look for all the insights and examples of successful marketing strategies we can find.
Large organizations teach us tricks that we can implement even with our limited budgets.
Small firms always seem to have figured out ways to get the greatest milage out of their marketing dollars [...]

Selling services is quite different from selling products, even though some marketers might disagree with me. Therefore, it is important to develop a strong and unique service selling strategy.
Top 3 Strategies for Selling Services:

#1 Strategy: Focus your service business on a specific segment of customer (for example, the real estate market, doctors, banks, specific industries, [...]

When you have just designed, or had someone else design, your new web site, you may be wondering, where do I go from here?
You have decided to consider the aspect of search engine marketing and the optimization of your web site, but should you hire a professional for these services or simply try to do [...]

When you first start out as a professional, either as a second career or right out of college, simply announcing that you are starting a practice (perhaps in the form of a press release) will provide you with an ample opportunity to gain publicity.
As your practice grows, you will want to find additional reasons for [...]