Marketing Professional Services

There is so much going on in the social marketing arena some of us have moved on to that as our #1 promotion vehicle.
Even so an effective articles marketing strategy will continue to drive relevant traffic weeks and months and even years into the future.
How to Create an Effective Articles Marketing Strategy

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What do you think you’re worth?
by Steven J. Brams
Bonuses are a fact of business life. Last year the Guardian newspaper calculated that the cash rewards paid to London’s financial chiefs comfortably outstripped the UK’s entire transport budget.
With such large sums at stake, envy is bound to raise its ugly head, never a good thing for [...]

Management Succession Planning IS Success For the Family Business
Decades of statistics illustrate that most successful businesses ultimately fail .
In fact only 35% of successful family businesses (and virtually all small businesses are family owned) survive through the second generation, and of those only 20% survive through the third.
The reasons are typically straightforward and the excuses [...]

As a professional solution provider do you try to "specialize" in everything? Or do you specialize with every person in your niche, providing the services each of them require? Let me explain.
Years ago a friend of mine, a multiple lines insurance agent, had what he thought was the opportunity of a lifetime. There was a [...]

Suddenly, it’s as if every doctor, lawyer, accountant, consultant and professional services provider, is naked.
This is the feeling you get being in one of these vocations, in the age of transparency, the age of the Internet. Your secrets, if you had any, are laid bare to the world through the web, and when anybody wants [...]

If you have been serving business owners for very long you have come to some important conclusions, you only know what you know, you can only see what you see, and there are other professionals with blind spots in different places.
Let’s face it, if we all knew the same things – most of us would [...]

As a professional serving business owners you know that they have 70-90% of their assets tied up directly or indirectly in the business.
You also know that the day will come when those dollars have to be unlocked in order for the senior generation to have a reliable predictable and guaranteed exit strategy.
What is your role [...]