Archive for March, 2009

Do You Have an Effective Article Marketing Strategy?

There is so much going on in the social marketing arena some of us have moved on to that as our #1 promotion vehicle.
Even so an effective articles marketing strategy will continue to drive relevant traffic weeks and months and even years into the future.
How to Create an Effective Articles Marketing Strategy

addthis_url [...]

Here’s a Tool For Measuring How Much Your Employees Are Worth

What do you think you’re worth?
by Steven J. Brams
Bonuses are a fact of business life. Last year the Guardian newspaper calculated that the cash rewards paid to London’s financial chiefs comfortably outstripped the UK’s entire transport budget.
With such large sums at stake, envy is bound to raise its ugly head, never a good thing for [...]

Do You Do Management Succession Planning?

Management Succession Planning IS Success For the Family Business
Decades of statistics illustrate that most successful businesses ultimately fail .
In fact only 35% of successful family businesses (and virtually all small businesses are family owned) survive through the second generation, and of those only 20% survive through the third.
The reasons are typically straightforward and the excuses [...]

Marketing Professional Services – Don’t Try to be All Things to All People

As a professional solution provider do you try to "specialize" in everything? Or do you specialize with every person in your niche, providing the services each of them require? Let me explain.
Years ago a friend of mine, a multiple lines insurance agent, had what he thought was the opportunity of a lifetime. There was a [...]

Marketing Professional Services In The Age Of Nudity

Suddenly, it’s as if every doctor, lawyer, accountant, consultant and professional services provider, is naked.
This is the feeling you get being in one of these vocations, in the age of transparency, the age of the Internet. Your secrets, if you had any, are laid bare to the world through the web, and when anybody wants [...]

Professional Partnering The Key To Effective Growth For You and Your Clients

If you have been serving business owners for very long you have come to some important conclusions, you only know what you know, you can only see what you see, and there are other professionals with blind spots in different places.
Let’s face it, if we all knew the same things – most of us would [...]

Management Succession Planning is Important to Your Clients – Do You Know Why?

As a professional serving business owners you know that they have 70-90% of their assets tied up directly or indirectly in the business.
You also know that the day will come when those dollars have to be unlocked in order for the senior generation to have a reliable predictable and guaranteed exit strategy.
What is your role [...]