About Effectiveness Strategies
2001 We were asked to condense our successful experiences marketing our professional services to business owners for well over two decades into a series of presentations for our Strategic Conversations (mastermind group).
Some of this material was recorded and became the basis of a RealAudio recording used by financial planning professionals, business coaches, and workplace conflict resolution professionals who were interested in growing their practices.
2004 We added additional audio materials, some web based content, monthly conference calls, and a Yahoo! group. It was a subscription based model used by numerous up and coming professionals as well as a half dozen of our peers – people who had been successfully marketing, selling, and delivering their services to business owners for a least two decades.
After three plus years we decided that Effectiveness Strategies should be free. Once again we added content, this time from the insights acquired from the professionals who had purchased the 2004 version and the content of the online conference call events. Our objective was to reach more professionals with more actionable strategies for growing their organization and it worked.
March 1st, 2009 We began what we feel will be our most meaningful version of Effectiveness Strategies . We are updating the content further and converting hours of MP3s and RealAudio recordings into articles posted here on our blog.
Originally Effectiveness Strategies was based solely on our experiences over the years. The result, our materials took on a “tell-do” tone with us describing what worked for us and the people we know. There was no easy way to collect and assimilate the experiences of others, people like you, into the mix.
What we’re hoping for today, is that since we are using the WordPress blog platform, professionals like you will be interested in adding their comments on every post that resonates with you.
As each post is made, those of you who are interested will be notified and have an opportunity to add your comments, participating in the discussion in ways that enhance the street value of the information.
To always be included in our notifications either subscribe to the blog or follow me on Twitter .
Just imagine, we create the framework based on all the content we have right now, what has worked for us and people we know, and then a few hundred people like you add their experiences to the mix! What we’ll all have will be a unique compilation of transferable techniques and actionable strategies that will benefit an ever growing audience!
Just to be perfectly clear, please know that we have nothing to sell and there is nothing you can buy from us, except maybe we’ll put all this new content etc. into a book some day. And we are not collecting opt-in email address so we can pitch you on something later.
We support all of our online endeavors through advertising, so some of the links you see on here will be affiliate links. Click on them and, if you buy the product or service we have found for you we will receive affiliate commissions. Or figure out how to avoid them and we won’t, or don’t buy the products or services – it’s your choice.
Charles Wallace, Managing Director & Executive Editor
Vickie “Vic” Catalano Romano, Content Coordinator & Managing Editor
New York, NY
212-501-4912
