Marketing Professional Services

As a professional solution provider do you try to "specialize" in everything? Or do you specialize with every person in your niche, providing the services each of them require? Let me explain.
Years ago a friend of mine, a multiple lines insurance agent, had what he thought was the opportunity of a lifetime. There was a [...]

As a professional serving business owners you know that they have 70-90% of their assets tied up directly or indirectly in the business.
You also know that the day will come when those dollars have to be unlocked in order for the senior generation to have a reliable predictable and guaranteed exit strategy.
What is your role [...]

I’ve heard dozens and dozens of life insurance agents, coaches, and other professional solution providers complain that they have not been able to find their ideal niche. Is that a problem for you too? Have you been able to find that certain market where you are well accepted and where your results, profits, are the [...]

Naturally, if you are trying to make a living selling your services, there are numerous roadblocks to your success. That has always been true and it always will be. Having a Twitter account and a zillion followers won’t keep you from failing. And being there on the cutting edge marketing yourself via facebook.com won’t either.
If [...]

By the time you’ve been marketing, selling, and delivering your professional services for a year or two – it has become abundantly clear that there is no straight road from rookie to financial and professional success.
There is no four lane blacktop where you just plug in this magic strategy, that simple process, or someone’s “turnkey” [...]

If someone told you that you could do this, fly through the air with the greatest of ease, if you would only buy their massively simply strategy used by extortionately successful trapeze artists around the world to swing higher and connect more easily with their partners – for only $49.95, you would think they were [...]