Marketing Professional Services

There is so much going on in the social marketing arena some of us have moved on to that as our #1 promotion vehicle.
Even so an effective articles marketing strategy will continue to drive relevant traffic weeks and months and even years into the future.
How to Create an Effective Articles Marketing Strategy

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Management Succession Planning IS Success For the Family Business
Decades of statistics illustrate that most successful businesses ultimately fail .
In fact only 35% of successful family businesses (and virtually all small businesses are family owned) survive through the second generation, and of those only 20% survive through the third.
The reasons are typically straightforward and the excuses [...]

As a professional solution provider do you try to "specialize" in everything? Or do you specialize with every person in your niche, providing the services each of them require? Let me explain.
Years ago a friend of mine, a multiple lines insurance agent, had what he thought was the opportunity of a lifetime. There was a [...]

I’ve heard dozens and dozens of life insurance agents, coaches, and other professional solution providers complain that they have not been able to find their ideal niche. Is that a problem for you too? Have you been able to find that certain market where you are well accepted and where your results, profits, are the [...]

Naturally, if you are trying to make a living selling your services, there are numerous roadblocks to your success. That has always been true and it always will be. Having a Twitter account and a zillion followers won’t keep you from failing. And being there on the cutting edge marketing yourself via facebook.com won’t either.
If [...]

When people ask you, what do you do – what do you tell them?
Are you able to set yourself apart from you competitors? When I look at the hundreds of Twitter folks who are following me and read their descriptions of that they do, they all sound the same.
Everybody is helping people – what does [...]

It is more true today than ever before, if you expect to succeed as a small business coach, you first have to last. In other words you have to stay in business, without going broke, long enough – a little longer than other brand new small business coaches so that you are the only person [...]