How Can I Get More Publicity for My Practice?

When you first start out as a professional, either as a second career or right out of college, simply announcing that you are starting a practice (perhaps in the form of a press release) will provide you with an ample opportunity to gain publicity.

As your practice grows, you will want to find additional reasons for the business media and the media professionals in your profession, and the publications in your target audience’s journals to write (and want to know more) about you. Here are some reasons for you to consider sending out another press release.

Write a white paper on an important or timely topic. Statistics prove that not only do white papers enhance your standing as a professional and thought leader, their pass along value is at the top of the list – right up there with the jokes we love to forward to our friends. And if the white paper can be downloaded easily and without having to give their email address – they spread like wildfire across the Internet.

Putting together a case study based on one of your most successful engagements, while maintaining client confidentiality, demonstrates that you have seen situations like those your target audience is likely to face. Naturally it is always critically important o obtain your client’s permission in advance to use any details of your previous engagement. And when preparing the release, it is always a good idea to work through your client’s PR department. They may also do a release about the case study!

A press release is always an excellent way to promote a new or unique approach/solution to an industry problem or issue that you are using to solve problems faced by the members of your niche market.

And of course a release is the ideal way to announce an upcoming presentation or past presentation at an important industry event. If someone made a recording, audio or video giving it away via your web site (in exchange for an email address) will not only validate your importance – you were the one chosen to give the talk, and will add potentially interested prospects to your database for follow up.

Needless to say there is virtually no limit to the possibilities.

Be sure you format the press release in accordance with acceptable guidelines (these can be found in a number of books available regarding the fundamentals of public relations), use software to promote the release online as well as to industry and trade-related magazines and newsletters.

In addition business journals, local papers, key clients, major prospects, industry associations, and anyone else you want to hear about this significant piece of information/news.

You can really never tell who will pick it up because it fits something they are already working on.

Just get it out there where they can use it!

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