2008 SMPS National Marketing Communications Awards Winners
Established in 1977, the Marketing Communications Awards Program (MCA) is a long-standing tradition of SMPS that provides professional service firms the opportunity to showcase their best marketing efforts each year. This program recognizes outstanding communications vehicles created by both members and nonmembers (or consultants on their behalf).
The MCA program directly supports the SMPS mission by providing the Society with a vehicle to collect and evaluate marketing materials from professional services firms. The program services both SMPS members and nonmembers, by providing overall category comments. The Society utilizes winning entries to further educate SMPS members on effective communication and marketing strategies. This competition affords firms the opportunity to learn from one another through competition and provides the Society with a non-dues revenue source.
Duration : 0:7:25
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