Marketing Professional Services

4 Responses to “How can I effectively promote & market our services online?”

1. chris wick says:

   May 29, 2009 at 2:23 pm

   You should have this in your business plan! If you don't then research online marketing or get a 3rd party to do it for you.
   References :
2. TM Express™ says:

   May 29, 2009 at 2:42 pm

   Have you thought about pay per click programs? The two biggest, I think, are Yahoo! and Google

   A few free resources – check out the sources box for links:

   1) Create a blog pertaining to your field

   2) Use Yahoo! Local & Yahoo! Groups – Be sure to read the TOS for each one!

   3) Write articles pertaining to your field and/or expertise.

   4) Advertise on Craiglist

   Also, consider signing up for an affiliate program. These programs enable you to advertise on other's sites (your affiliates) and once a sale is made to you, your affiliates & the program are paid a commission.

   I listed a few handy sites & articles relating to marketing, promotion & advertising. Here are some book titles that are relevant:

   * 301 Do-It-Yourself Marketing Ideas: From America's Most Innovative Small Companies by Sam Decker
   * Off The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget by Nancy Michaels, Debbi J. Karpowicz
   * Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson
   * Entrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof by James Stephenson

   Hope that helps! I wish you much success & happiness in all your ventures!
   References :
   http://searchmarketing.yahoo.com/

   http://www.blogger.com
   http://local.yahoo.com/
   http://groups.yahoo.com/
   http://www.ezinearticles.com
   http://www.craigslist.org

   http://www.knowthis.com/
   http://marketing.about.com/

   Articles:
   http://ezinearticles.com/?Simple,-Cheap,-and-Effective-Ways-to-Increase-Website-Traffic&id=139749 – Simple, Cheap and Effective Ways to Increase Website Traffic by Jeff Flow
   http://ezinearticles.com/?Seven-Inexpensive-Not-Cheap-Advertising-Tactics&id=82969 – Seven Inexpensive Not Cheap Advertising Tactics by Mary Eule
   http://ezinearticles.com/?Marketing-Basics&id=114832 – Marketing Basics by Matt Bacak
   http://ezinearticles.com/?Home-Based-Business—Offline-Marketing-Strategies&id=200865 – Offline Marketing Strategies by Jeff Casmer
   http://ezinearticles.com/?Internet-Marketing-Basics:–What-Worked-Years-Ago-Still-Works-Today!&id=73024 – Internet Marketing Basics…by Jack Humphrey
3. emmettgolf says:

   May 29, 2009 at 3:14 pm

   This site offers free advice on how to do it:

   http://ewebsmith.com
   References :
4. moehorn says:

   May 29, 2009 at 3:29 pm

   Here is a site in a similar space that has a lot of good marketing ideas built into the site. http://www.betteredit.com/ Especially the SEO it uses.

   Do you have a mailing list? This is a key way to build up your business. I have written a detailed post on how to do it:
   http://www.onlinemarketingsydney.com.au/2006/10/online-marketing-strategy-email-list.html
   References :
   http://www.onlinemarketingsydney.com.au/2006/10/online-marketing-strategy-email-list.html