Will Effectiveness Strategies Enhance My Professional Career?
By the time you’ve been marketing, selling, and delivering your professional services for a year or two – it has become abundantly clear that there is no straight road from rookie to financial and professional success.
There is no four lane blacktop where you just plug in this magic strategy, that simple process, or someone’s “turnkey” system – and bingo, the next thing you know all your challenges are behind you.
The fact is that most of the time we have to go it alone, because the brilliant ideas of the “experts” – how we can quickly and easily transform our careers, don’t seem right to us. And we can’t see over the next hill or around the next turn because we are traveling this road for the first time. We are simply making it up as we go along.
Maybe that’s why so many of us fail to achieve our true potential – we don’t have the time (before we go broke and have to get a regular job) or the energy or the help from people with no axe to grind and nothing to sell – and we sort of run out of gas before we make to our destination.
What we are putting together here, based on our collective experiences of about 100 years working with business owners – are strategies that are working for us now and have been for decades.
Take a look at the “About Effectiveness Strategies” page so see how the project started, how the process developed, and our plans for the future.
Effectiveness Strategies will help you get in front of and add value to the lives of business owners who believe an important issue is blocking or on the verge of blocking their path toward continued success -issues you can help them do something about.
In 2009 we are editing and re-mastering the hours of audio’s we created for use by professionals like you and creating some new video’s – which will be posted along side each of the articles in the “Featured” category – to expand the information with additional insights.
We will assemble here on this WordPress blog, via articles, case examples, comments from people like you, YouTube video’s, streaming audio’s etc., available to anyone looking for a roadmap toward success – our insights combined with the comments and experiences of your peers.
The blog provides every one of you the ability to comment, adding your own experiences to ours.
We are using an actual, real world, attraction principle to cause people like you to join with us in this journey.
If you are attracted to what we’re doing – want to see how it might impact you, are attracted to it for one reason or another – either check back here from time to time, of follow us via Twitter, or subscribe to the RSS feed on this site.
Whether you get involved with us 0r not and in what way is up to you. We are not collecting email addresses, we are not for hire, and there is never any charge for Effectiveness Strategies .
I wish you all the best!

Wayne Messick, Author, Consultant, & Publisher
Recommended Reading
- Roadblocks to Marketing Professional Services
- My Second Largest Life Insurance Sale
- Business Insurance Agents, Are you Trying To Find Your Perfect Niche in All the Wrong Locations?
- What the Heck is Essential When it Comes to Marketing Professional Solutions Today?
- Marketing Professional Services – Resources and Announcements
- Three Straightforward Methods That Assure Word of Mouth Marketing Excellence
- Marketing Professional Services (ebook)

