Successful Business Coaches Have a Tight and Accurate Benefit Statement
If there is a single, number one mistake we all make, it is not fine-tuning our niche tightly enough. It’s literally possible that if there are as few as 100 of your ideal target prospects in your normal marketing area – you will be able to achieve your goals for a lifetime of endless new business.
By now I hope you have invested time and energy considering precisely what your ideal clients look like.
Don’t spend another minute marketing yourself – until you can articulate exactly who you want to do business with. Will Rogers is quoted as saying that, “it doesn’t matter that you are making good time, when you are heading in the wrong direction” – so check your map (picture of your ideal client type) before you go speeding off toward oblivion.
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