Selling to the Chinese: the C.H.I.N.A. mind
James Chan, Ph.D., coined the phrase “The C.H.I.NA. Formula” to coach U.S. firms on how to sell their products and professional services to Chinese customers. He has mentored U.S. executives since 1983.
Dr. Chan is President of the Philadelphia-based, independent consultancy, Asia Marketing and Management (AMM). AMM specializes in advising U.S. manufacturers, trade associations, and information companies in building business relationships in China and in exporting American-made products and services in China and Asia. To view AMM’s detailed profile online, go to: www.AsiaMarketingManagement.com.
Duration : 0:7:35
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A simple formula to …
A simple formula to articulate, but an obviously difficult formula to execute. Kudos to Dr. Chan for making us think!