Marketing Professional Services

I am trying to find a way to advertise my company and what I offer. What are some affordable websites to offer a professional service (e.g. maid’s service, a limo Company, insurance, real-estate, etc.) something that would fall into one or more of these categories?

For local services like these, craigslist is excellent, and it’s free. Just be sure to advertise in the right category and the right geographical location.

You could also try a pay-per-click service, like Google Adwords, but only very carefully. Be sure you understand how it works before you launch a campaign. Read all the FAQs and knowledge base. The basic idea of Adwords is that your ad shows up as a "Sponsored Link" whenever anyone does a Google search for a phrase that matches the keyword phrases you have bid on. Your ad then must link to a small web site (that you set up) where you advertise your services and give contact information.

You’ll have to include your geographical location in every one of your keywords. Otherwise you’ll end up paying for clicks from people who couldn’t possibly be interested in your services. And you’ll have to set a daily budget that you can afford. Local keywords can be very inexpensive, but be sure you don’t spend too much.

Recommended Reading

• Roadblocks to Marketing Professional Services
• If You Are Marketing Your Professional Services – Don’t Think of Yourself as Being an Expert At Everything
• Whenever You Are Advertising Your Consulting Services – Never Act Like You Are Equally Good At Everything
• Staging a Small Bedroom
• Amway Review – Can You Really Make Money Selling “Amway” (Amway)
• Lori Allen Coldwell Banker Bain
• Marketing Professional Services (ebook)