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Kodaks CMO Jeffrey Hayzlett

By on Thursday, March 8th, 2012 | No Comments

Selling Power interviews Kodak’s CMO Jeffrey Hayzlett. (Video: Business Wire) Permalink: http://www.businesswire.com/news/home/20100325005995/en/Kodak%E2%80%99s-CMO-Jeffrey-Hayzlett-Keynote-Sales-Leadership Duration : 0:6:3 Recommended ReadingRoadblocks to Marketing Professional ServicesIf You Are Marketing Your Professional Services – Don’t Think of Yourself as Being an Expert At EverythingWhenever You Are Advertising Your Consulting Services – Never Act Like You Are Equally Good At EverythingStaging a [...]

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The Hartford Gears Up For Its 200th Anniversary

By on Sunday, September 25th, 2011 | No Comments

The Hartford’s new television spots, entitled “Pursuits,” include two new 30-second spots, one showcasing individuals, the other small business owners, in pursuit of their personal or financial goals. The vignette style commercials feature situations where the main characters make critical decisions in their lives with The Hartford supporting them and enabling them to pursue their [...]

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Liberty Mutual Launches New Advertising Campaign

By on Monday, September 5th, 2011 | 5 Comments

Throughout the new advertising campaign from Liberty Mutual, the Marlowe family must deal with situations that many viewers can relate to and can respond to online at www.ResponsibilityProject.com. Duration : 0:0:34 Recommended ReadingRoadblocks to Marketing Professional ServicesStraightforward Practices Offering Word of Mouth Advertising SuccessWhat Exactly Is The Necessary Factor To Take Into Account As It [...]

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American Express and TakePart® Announce 2010 Members Project®

By on Wednesday, August 31st, 2011 | No Comments

Cardmember Geoffrey Canada, a social activist, educator and president/CEO of Harlem Children’s Zone, and Merchant Member Yvon Chouinard, an environmentalist, outdoor industry entrepreneur and founder/owner of Patagonia share their inspirational stories of the continuous steps one takes to protect and nurture what they love. (Video: Business Wire) Permalink: http://www.businesswire.com/news/home/20100308006292/en/American-Express-TakePart%C2%AE-Announce-2010-Members-Project%C2%AE Duration : 0:2:29 Recommended ReadingRoadblocks to [...]

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Liberty Mutual Launches New Advertising Campaign

By on Friday, August 26th, 2011 | 5 Comments

Liberty Mutual’s new advertising campaign tells the story of the Marlowes, a fictional family experiencing situations that challenge their definition of personal responsibility and what it means to “do the right thing.” Duration : 0:1:4 Recommended ReadingRoadblocks to Marketing Professional ServicesStraightforward Practices Offering Word of Mouth Advertising SuccessWhat Exactly Is The Necessary Factor To Take [...]

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