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Posts Tagged ‘Branding’

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Law Firm Marketing. Market Leadership. Dominating Your Market. CLE

By on Wednesday, August 25th, 2010 | No Comments

Ross Fishman discusses how to attain market leadership. Rather than simply seeking to build visibility, awareness, or name recognition, seek to dominate a smaller, more focused area. Identify a smaller target audience and work to become the best-known, most expert lawyer or law firm they know. You can’t be the best at everything, or all [...]

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Law Firm Marketing. Market Leadership. Dominating Your Market. CLE

By on Tuesday, August 24th, 2010 | No Comments

Ross Fishman discusses how to attain market leadership. Rather than simply seeking to build visibility, awareness, or name recognition, seek to dominate a smaller, more focused area. Identify a smaller target audience and work to become the best-known, most expert lawyer or law firm they know. You can’t be the best at everything, or all [...]

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Marketing and Public Relations Firm Account Manager

By on Friday, August 13th, 2010 | No Comments

Megan Braverman explains her role at Berbay Corp. as an account manager working with law firms, financial services firms, real estate businesses and other professional services firms. Duration : 0:1:7 Recommended ReadingRoadblocks to Marketing Professional ServicesStraightforward Practices Offering Word of Mouth Advertising SuccessWhat Exactly Is The Necessary Factor To Take Into Account As It Pertains [...]

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Search Engine Marketing | SEO Services Are Best Provided By SEO Professionals. By Mike McCoy

By on Sunday, July 18th, 2010 | No Comments

http://www.DirectHorizon.com and Micheal McCoy Present Reputation Management And Internet Branding With Today’s Topic: SEO Services Are Best Provided By SEO Professionals. Go To: http://www.DirectHorizon.com Duration : 0:3:4 Recommended ReadingRoadblocks to Marketing Professional ServicesStraightforward Practices Offering Word of Mouth Advertising SuccessWhat Exactly Is The Necessary Factor To Take Into Account As It Pertains To Effective Progress [...]

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Selling Value-Based Services at Accounting, Engineering, and Law Firms

By on Thursday, April 29th, 2010 | No Comments

Bob Croston, Vice President and Principal Consultant at Wellesley Hills Group, speaks about the importance of selling the value in value-based services. While the concept of selling value applies to all professional services industries, here he stresses the importance of selling value-based services in industries where firms also offer compliance-based services. These industries include accounting, [...]

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