Marketing Professional Services

Mike Schultz, President of Wellesley Hills Group, co-author of Professional Services Marketing (Wiley, 2009), and co-founder and Publisher of RainToday.com, explains the four roles of a rainmaker through the Wellesley Hills Group’s CERV Model, a system the firm uses in business development training and coaching work with clients. The first hat a rainmaker must wear [...]

John Doerr, President of Wellesley Hills Group, co-author of Professional Services Marketing (Wiley, 2009), and co-founder of RainToday.com, explains how to get the most out of market research for professional services firms. Accounting, consulting, technology, and law, among other B2B professional services firms, have a great deal of information concerning their marketing, rainmaking, and lead [...]

Mike Schultz, President of Wellesley Hills Group, co-author of Professional Services Marketing (Wiley, 2009), and co-founder and Publisher of RainToday.com, explains the challenges professional services firms are facing as they develop growth strategies in the wake of the recession. He asks service firm leaders, “Is your service concept going to resonate in the new market? [...]

Mike Schultz, President of Wellesley Hills Group, co-author of Professional Services Marketing (Wiley, 2009), and co-founder and Publisher of RainToday.com, explains the most prevalent challenges facing professional services firms in developing growth strategies. He explains, “When we work with professional services firms to build growth strategies and marketing plans, we do everything we can to [...]