Marketing Professional Services

Mike Schultz, President of Wellesley Hills Group, co-author of Professional Services Marketing (Wiley, 2009), and co-founder and Publisher of RainToday.com, explains the Wellesley Hills Group’s system for building a professional service brand. It’s called the Brand RAMP. The R stands for Recognize. Buyers in the market must recognize the firm. The A stands for Articulate. [...]

Mike Schultz, President of Wellesley Hills Group, co-author of Professional Services Marketing (Wiley, 2009), and co-founder and Publisher of RainToday.com, explains the four roles of a rainmaker through the Wellesley Hills Group’s CERV Model, a system the firm uses in business development training and coaching work with clients. The first hat a rainmaker must wear [...]

John Doerr, President of Wellesley Hills Group, co-author of Professional Services Marketing (Wiley, 2009), and co-founder of RainToday.com, explains how to get the most out of market research for professional services firms. Accounting, consulting, technology, and law, among other B2B professional services firms, have a great deal of information concerning their marketing, rainmaking, and lead [...]