Mike Schultz, President of Wellesley Hills Group, co-author of Professional Services Marketing (Wiley, 2009), and co-founder and Publisher of RainToday.com, explains what buyers want when they engage a professional services provider. Mike, and co-author John Doerr, wrote the entire list in their 2009 #1 Amazon business book, Professional Services Marketing. Duration : 0:2:7 Recommended ReadingRoadblocks [...]
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